I love this clear, simple branding message from Vespa in the Philippines. By highlighting a negative of being inside a car, something everyone can identify with, the viewer instantly understands what Vespa is saying about freedom. All the white space makes the car seem even more restrictive.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  March 1st, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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