In politically-correct North America, this ad probably wouldn’t have much impact because we would overthink it, but in Croatia, where it hails from, it makes perfect sense. Soccer is hugely emotional there (even more than hockey in Canada), so this message will strike an emotional chord with any European soccer fan.
About the Ad of the Week
Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.
George Pytlik is a branding expert adept at combining branding and marketing strategy with the realities of our digital age. He works with CEOs of small and medium-sized businesses to give their companies the same polished, coordinated branding and messaging usually available only to large corporations. The result is increased visibility and credibility in the marketplace. His marketing efforts have been featured on national TV news and have transformed the sales results of brands ranging from small startups to billion dollar household names.