It’s perfectly acceptable to use a visual that does little more than get attention, as long as it relates strongly to the message of the ad. In this case, on-dash GPS emphasizing “the whole city just a touch away.” Using eight fingers instead of the expected four makes it even more interesting. From Brazil for Mitsubishi.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  February 8th, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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