February, 2010

 
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  • Ad of the Week for February 22, 2010

    In politically-correct North America, this ad probably wouldn’t have much impact because we would overthink it, but in Croatia, where it hails from, it makes perfect sense.

  • Presentations are conversations

    John Steel’s new book “Perfect Pitch: The Art of Selling Ideas and Winning New Business” focuses on every presentation as a conversation. It doesn’t matter what industry you’re in or what form your presentation takes. Think of it as a conversation and you’ll be on your way to success.

  • Ad of the Week for February 8, 2010

    It’s fine to use a visual that does little more than get attention, as long as it relates to the message of the ad. In this case, on-dash GPS emphasizing “the whole city just a touch away.”

 
 

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