Adwiz: Ad of the Week for January 25, 2010

The “Be Stupid” campaign, for Diesel in the UK, is awesome. Amazing insight into the spirit of youth, allowing these ads to connect right to the heart. Headlines just don’t get any better than this. The campaign uses a principal element of good story telling by contrasting an opponent and a hero. The opponent is “Smart,” the boring part of your personality that doesn’t take risks, while the hero is the emotional side that tries to get the most out of life. By connecting this way, Diesel suggests that it should be a part of your “Stupid,” or exciting, life experiences. It was tough to pick just one to represent the series. Great campaign.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

Written by: George Pytlik
Date Posted: January 25th, 2010
Category: Ad of the Week
Tags: 2010
Comments: No Comments »

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