Ad of the Week for January 4, 2010

 

Ah, the pressure! What to show as the first Ad of the Week for this whole new year? It seemed only fair to go back to one of the best classic campaigns of all time, which continues to this day. The Economist ads are clear, powerful and always on brand. Love ‘em! This recent installment shows that a strong strategy never goes out of style, but gets stronger over time as the brand gains equity. Even with all the economic turmoil, the Economist didn’t panic and try to create a new strategy, but stuck with the plan, sending their own message of management strength.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

  • 2009 Ad of the Week collection
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    About the Adwiz

    George Pytlik

    George Pytlik is a creative branding expert adept at combining advertising and marketing strategy with the realities of our digital age. An award-winning graphic designer and former ad agency creative director, his marketing efforts have been featured on national TV news and have transformed the sales results of companies and non-profit organizations ranging from small startups to billion dollar household names.


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