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The challenges of marketing’s new wave
New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved. Unless marketers address these issues, their efforts won’t work.
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Waterscene
Branding case study for Waterscene, a company providing resources for backyard ponds, waterfalls and streams. Complete branding project by George Pytlik, the Adwiz.
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Cyplasin
Biotech companies do not have to be huge to enjoy a strong investor base or success in the marketplace. A case study of branding for Cyplasin by the Adwiz, George Pytlik.
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It’s not a headline unless it Tweets
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines.
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Flash those baby blues
What about Flash? Useful as a web technology or not? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in June 2002.
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How important are, commas really?
I came across this interesting example of how moving simple punctuation around can totally change the context of a story. It’s pretty funny.
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Don't e-Commerce, e-Communicate
Business people hear about their competitors making sales online, sometimes with very impressive numbers, and rush to the web with the only objective to not be left behind.
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The Stallion Group
Case study of a complete branding project by George Pytlik, the Adwiz, for The Stallion Group, a junior oil and gas company.
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Here’s to the crazy ones
Most people are unsane. They aren’t completely sane, and they aren’t completely insane. They’re somewhere in between. That’s an important distinction in marketing and advertising.
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Who reads copy, anyway?
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is hard to write. Here are some tips.
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Why our expectations are changing
It’s been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those in the advertising, design and marketing communication businesses need to pay attention.
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Grab life by the Firewire cable
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in May 2003.
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Welcome to your brand empowerment manual
What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, way back in November 2002 when the idea of corporate video was just emerging.
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I hear web pages
Is your web site using audio effectively? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in September 2002. In the years since then, online use of audio has become more sophisticated, but there is still precious little use of good, creative audio.
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Marketing lessons from my teenage daughters
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media.
