Digital Presentations
The web isn’t everything. Sometimes, it’s necessary to bring the presentation to the audience, rather than bringing the audience to the presentation. This might be in the form of a Powerpoint/Keynote presentation at an Annual General Meeting, or a tradeshow booth, or an independent kiosk. The Adwiz has produced a number of exceptionally effective presentations. Here’s a look at a few of them.
Intrawest: At Nature’s Door
This presentation, for a high-end real estate development by resort giant Intrawest, emphasized the dramatic First Nations environment surrounding the Whistler, BC area where the homes were built. The first screen featured a video clip of hands carving an indian mask, set against appropriate music to create an emotional connection to the tagline “A storied place.”
A companion book completed the sales presentation, allowing those serious about their interest to take away a physical keepsake, a powerful testament to the living legacy they were buying into.
CreoScitex
Built for a company producing high-end software for pre-press production, this presentation utilized extensive video featuring interviews with the company’s top engineers and product managers, bringing them to the customer.
The presentation graphics were designed around the visual metaphor of a typical press sheet to resonate with the target audience of prepress managers. It was produced in three languages: English, German and French.
Focus on the Family
A Christian service organization wanted a high-quality visual presentation to support a day-long seminar on “Christian citizenship.” The presentation supported the speaker’s points with strong photography, scrolling quotation text and brief video clips. The speaker had full control of navigation to allow proper management of pacing.
Placer Dome
Corporations enhance their message when printed and digital presentations are in sync. For Placer Dome, a prominent gold mining company, the visual Powerpoint presentation created for the Annual General Meeting was carefully matched to the look of the Annual Report to tell a cohesive story. This showed consistency and stability. The Powerpoint used simple effects creatively to show such things as graphs moving horizontally in order to create more drama during the presentation. Minimal text was used on each screen, allowing key messages to be presented in the simplest way possible.
Wasserman Interactive: Between Two Worlds
The interactive division of Wasserman and Partners Advertising put on a special open house party at the Vancouver Art Gallery. Emphasizing the integration of art and digital technology, the event was called “Between Two Worlds” and featured an interactive kiosk-based presentation using video interviews of agency staff and examples of the agency’s work to tell the story of a well integrated agency that understood new media.
SmarTire
This customized interactive presentation for a company producing technology for the automotive industry was carefully matched to the look of the website to maximize brand width and keep the message cohesive.
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